In need of good, free user experience mapping templates? Stop, search no more.
Download and use these tried-and-true free printable UX mapping templates for Excel, Google Sheets, Google Docs, and LibreOffice Calc.
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Empathy Map Template
What Is An Empathy Map?
The Empathy Map created by Tipsographic is a visualization tool for designers and UX professionals that helps you and your team to articulate what you know about specific types of end-users and achieve a high level of empathy with these stakeholder(s).
Characteristics Of An Empathy Map
The Empathy Map template is unique for each persona (1:1 mapping) and it is not chronological or sequential. It is divided up into 6 quadrants:
- Think & feel: what a user thinks and feels around the particular jobs that your product or service offers throughout an interview — e.g. what really counts, major preoccupations, and worries and aspirations.
- Say & do: what the user says and does during the interview — e.g. attitude in public, appearance, and behavior towards others.
- Hear: what the customer hears regarding similar products or services – e.g. what friends, family, boss/peers, and influencers say.
- See: what solutions the user has already seen — e.g. environment, social media, websites, magazines, and what the market offers.
- Pain: what are pains the user feels in her/his daily life when trying to get their goals/jobs done – e.g. fears, frustrations, and anxieties.
- Gain: what are the gains associated with this job being complete? What positive emotions and outcomes happen when using your product or service?
When To Use An Empathy Map
Empathy mapping is the first step in design thinking. Empathy maps help you sketch out profiles for a user or persona at the beginning of any design process and when categorizing research notes from a user interview, revealing any holes in existing user data.
Why Use An Empathy Map
Empathy mapping is used to learn more about your customers and to articulate behavior when you have existing personas already. It shows the user’s perspective regarding the tasks related to your product or service.
Download-Use-Share Your Own Empathy Map
When working in a face-to-face meeting environment, a customer empathy map is created on a whiteboard and every team member has post-it notes. Tipsographic ready-made empathy map has editable sticky notes as well. You’ll find this free virtual empathy map template for Excel, Google Sheets, and LibreOffice Calc the perfect online canvas to create and share your new visualization tool with your co-located or remote team members.
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Customer Journey Map Template
What is a Customer Journey Map?
A customer journey map is a visual representation of every interaction a customer or prospect has with your product or service, from original engagement and into a long-term relationship.
Characteristics of a Customer Journey Map
The customer journey map is tied to a specific product or service, chronological, and specific to a particular user type or product/service (1:1 mapping).
When to use a Customer Journey Map
Customer journey mapping is used at any point in the design process, as a reference point amongst a team throughout a product design cycle.
Why use a Customer Journey Map
Customer journey mapping is used to get a sense of your customers’ motivations — their needs and pain points.
Download-Use-Share your own Customer Journey Map
Create your customer journey map by following these 7 key high-level steps:
- Download the Customer Journey Map template for Excel, Google Sheets, and LibreOffice Calc — It’s a ready-made layout of a timeline axis.
- Profile your customer persona — Define a persona to avoid misunderstanding and over-complexity during journey mapping.
- Map actions step by step — This is a sequence of all the actions a customer performs to achieve her/his goal throughout the interaction with your brand.
- List out, map, and link all the touchpoints — Outline evidence of customer interactions with the product, service, marketing, or support materials.
- Identify responsibilities — Assign ownership of key touchpoints in the journey to the internal departments involved.
- Research pain and gain points — Note how each touchpoint makes your persona feel (mindset, thoughts, and emotions) and pinpoint it on the map, in order to create a narrative.
- Present your journey map and identify an action plan — Inform the entire company on a customer journey and use the visualization to communicate insights that will inform design processes.
The layout of the customer journey diagram is customizable for your tasks. You can update, remove, or customize any part of the customer journey template and collaborate in real-time with your distributed team.
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Experience Map Template
What is an Experience Map?
An xls user experience map is a method of visualizing the entire end-to-end journey an average customer runs into in order to accomplish a goal.
Characteristics of an Experience Map
The experience map template offers an understanding of a general human behavior in a larger context, therefore is not tied neither to a specific product or service nor to a particular user type or product/service. At a glance:
- The map depicts all behaviors, feelings, and thoughts by all customers in chronological order. It follows the 5 stages of researching, choosing, buying, delivering, and returning.
- Then, the graph captures attributes of the product that are supporting or failing to support user behaviors and competitor analysis of they are offering to their customers across the whole experience.
- Finally, the experience map depicts what customers believe about your product or service.
When to Use an Experience Map
Experience maps are typically used before a customer journey map and before you even start designing a product. Here, they help a company understand how “generic” persons solve their problems without your product.
Why Use an Experience Map
Experience mapping is used to “see the big picture” and identify strategic opportunities for innovative designs that address customers’ needs and frustrations.
Download-Use-Share Your Own Experience Map
Save time by using Tipsographic pre-made experience map template instead of creating your own from scratch. Invite your team members to collaborate on your new Excel experience map. The LibreOffice experience map workbook enables you to engage co-located and remote teams on a virtual whiteboard, without constraints. Need to share your Google Sheets experience map template with others? Besides being print-ready, the template has multiple exporting options, like saving to PDF.
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Service Blueprint Template
What is a Service Blueprint?
A service blueprint is a visual diagram that explains how a service works and shows the relationships between different service components that are directly tied to touchpoints in a specific customer journey.
Characteristics of a Service Blueprint
The LibreOffice Calc service blueprint template is unique for a specific service and it is chronological and sequential.
The blueprinted process is represented in a diagram based on 4 swim lanes (each lane being assigned to a specific category): customer actions, onstage contact actions, backstage contact actions, and support processes.
3 primary lines organize the key elements of the service blueprint template into clusters: the line of interaction, the line of visibility, and the line of internal interaction.
Additionally, arrows illustrate relationships and dependencies between aspects of the service along the service journey timeline.
When to Use a Service Blueprint
The service blueprint template for Excel is the primary mapping tool used in the service design process. Service blueprinting is used after customer journey mapping. It is, indeed, the counterparts to customer journey maps, focused on the employees.
Why Use a Service Blueprint
Service blueprinting is the counterparts to customer journey maps, focused on the employees.
Download-Use-Share your own Service Blueprint
Creating a service blueprint is a collaborative process. As a service provider team, download and customize the service blueprint canvas for Google Sheets and share it with each department involved in the service process to create a service roadmap and an aligned action plan.
Download for Excel