Customer Acquisition Strategy Excel Template
Download here the ultimate customer acquisition strategy template for freelance, startups, and small businesses, part of 20+ small business templates for Excel. FREE!
To transition from startup to sustainable, small businesses need to grow their customer base.
Customer acquisition, figuring out how to find customers willing to purchase your products or services, is a primary goal of sales and marketing, and sometimes customer service. These departments use a series of tactics that fall under the customer acquisition umbrella, for example, by creating social media presence for the brand or attending a local trade show. But for these tactics to be effective, small businesses must follow a strategy and assess its results.
The customer acquisition strategy template for Microsoft Excel, Google Sheets (Google G Suite), and LibreOffice Calc helps you create your customer acquisition strategy by following these 5 steps:
- Define Target Market — identify your ideal customer by designing detailed profiles and personas;
- Map Customer Journey — understand the buyer journey through the stages of awareness, consideration, and decision;
- Define Positioning — identify what differentiates you from the competition;
- Generate Interest — nurture your leads by building a personalized relationship with those customers who are most likely to convert;
- Assess — acquire and use data for long-term growth.
Instead of wasting your money for a customer acquisition software so complicated you’ll end up not use, download and take advantage of this robust customer acquisition strategy workbook. The best choice to automate your acquisition campaign by tracking and assessing lots of different information data points.
Download this printable workbook:
- open source — fees-free for good
- no registration required — your personal data are safe and sound.